effective signage will strengthen your brand identity within your local area, help customers find you and improve your chances to attract new customers.
Finding a signage solution for your new retail space that suits your branding and budget doesn’t have to be complicated.
One of the most cost-effective types of signage you can use in your retail space is an A-Frame. They are easily customised to suit your company’s needs and showcase your brand. As well as being cost-effective, a-frame signs are also portable and can be transferred easily from one place to another. A-Frame signs are commonly used by restaurants, cafes and retailers to advertise their company or current specials and promotions to passersby.
Just like an A-Frame, banners can easily be moved from one location to the next, which makes them a great signage solution for pop up events and exhibitions. They provide a high impact yet portable signage solution and are another cost-effective option. Banners can be quite long-lasting when printed on cloth or vinyl, so long as they are not left out in the weather. With different types from pull up banners that are compact and portable, to mesh banners that are often used in construction, and bow banners used by car yards or for market stalls, there are many solutions to suit your needs.
An under awning lightbox sign is one of the best ways to advertise your business, letting customers and potential customers where you are. For many shops, there are limited signage opportunities on the exterior, which makes a lightbox ideal. Other types of signs disappear from view on a gloomy or rainy day, but a lightbox will remain just as effective regardless of the weather. A lightbox ensures you stay visible at all times of the year and at any time of day.
Neon signs are an old favourite, with their primary purpose to attract attention. They are still as wow-inducing as they were when they made their debut over 100 years ago. Neon signs speak for themselves, often creating a great first impression on potential customers. Some neon signs have their following, with people travelling to see them and take Instagram worthy pictures in front of them.
Electronic signs are becoming more popular as technology advances, which also makes them more accessible in terms of pricing. Electronic signs are programmable and promote your company to customers and passersby. On top of being programmable, an electronic sign can quickly be adjusted to suit any changes to your promotions, without the need to sign a proof or print your design. Which means customers can have up-to-date information when you want it.
Vehicle signage is often forgotten or seen as something else entirely. But it can be a very effective way to advertise. Essentially, your car becomes a mobile billboard for your brand. It’s seen in various places throughout your travels, whether that be for business or personal. People often take note of custom coloured cars they see on the road, paying more attention than if they were driving by business premises. So it makes sense to add your branding or business name to your car. Customise your vehicle with a full car wrap, partial wrap, vinyl lettering or even a magnetic removable sign.
In any case, it pays to consider how you will incorporate signage when shopfitting your retail space. Whether you are establishing a new business or increasing the sales of an existing one, professional signage can help achieve the best results. Get in touch today to find out how Signforce can take you business signage to the next level.