When it’s time to fit out your retail space, signage is one of the essential elements to consider.
Without it, your customers probably won’t be able to find you or know what you want them to do once they are in your store. The user experience for your customers should be at the forefront of any shopfitting plan. Quality retail space provides a memorable experience. It makes customers eager to enter your store and makes them happy to spend their time there. When a customer walks in, regardless if they already know and love your brand or are experiencing it for the first time, you want them to feel at ease and be in the mood to buy. With a creative shopfitting design, your retail store will stand out from the crowd and attract more customers.
Show your brand
Keeping your brand and your ideal customer at the forefront of your plans when shopfitting your retail space will ensure you provide a great user experience for your customers. You want your brand to be visible and emulated in everything your customers see and hear within your premises, from the environment and signage to the personal interactions. A potential customer’s first impression can go a long way when it comes to converting them to a life long customer. So maintaining your branding throughout everything that you do can ensure they visit again.
Signage outside your premises is vital. Without sufficient signage, your customers and potential customers may never find you. Your signage needs to be easily noticed by both foot and road traffic. After all, thousands of potential customers may go by your business every single day. So your entire shopfitting plan may change once you realise that each one of them could be a prospective customer.
Outdoor signage options like an A-Frame, pylon, under awning lightbox, 3D fabricated LED or electronic signs are all great options, but some might meet your needs better than others. Your business may already thrive on people that know your brand. But to ensure your sales are continuing to increase, it’s necessary to capture the attention of people that happen to be passing by.
Interior signage also needs to be considered when shopfitting your new retail space. Using a 3D fabricated LED sign inside, can produce that wow factor. But if that’s not in your budget, banners, electronic signs, window displays and A-Frames are all great options. If you have ample space to fit out, also consider some wayfinding signs to direct your customers to different areas of the store like change rooms or pay stations.
All profitable retail stores ask their customers to do something with their signage. The most obvious thing that comes to mind when thinking about compelling signage is a simple open/closed sign. Other great examples are:
- Pay here
- Order here
- Buy One Get One
- Take a basket
- Tester/try me
- We are open/sorry we are closed
- Other product suggestions in the fitting rooms
Last but not least, your new retail space might need to adhere to some rules. Many shopping centres have guidelines that must be met when it comes to shopfitting from the designers to contractors and approval of the designs. Knowing your obligations for your shop fit out can save you time, money and stress.
Overall, many elements bring your retail space together to create an atmosphere that impacts your customers, giving them an experience. From the lights and sounds, colours and textures, the smells and navigation, and even your staff, each should play their role in reflecting your brand in the best possible way.