Signage is one of the essential components of a business’s advertising strategy, often serving as an extra salesperson. Companies must find creative ways to stand out from their competition in a world that is already visually crowded. Using a custom made 3D fabricated LED sign is a cost-effective way to stand out.
Effective branding techniques
Once you’ve developed branding for your business, it’s time to deploy it with some effective branding methods.
1. Show off your brand
Once you’ve got your style guide and a logo, you’re ready to show off your brand. Business cards are often first on the list once you’ve got your branding down pat. The next things that come are signage for your premises and uniforms for the team (or yourself).
Use your signage to show off your brand’s personality and advertise at the same time. With many signage options, the decision may take a bit of planning.
2. 3D Signage
3D signs are so popular because they can bring your brand to life in a way that defeats 2-dimensional signs. There are many reasons to use a 3D fabricated LED sign as a part of your overall branding and advertising strategy:
- Signs are one of the most cost-effective ways for a small business to advertise
- A sign introduces your business to potential customers as well as welcoming back existing customers
- Once you’ve paid for your sign, it continues to work for you 24 hours a day, seven days a week
- 3D fabricated LED signs are often visible 24 hours a day, 365 days a year which means their advertising effects are virtually endless
- 3D signs are an effective way to brand both the outside as well as the inside of your business
3. Make a good and lasting impression
Making a good and lasting impression as a new business can be tough. But knowing who your ideal customer is can go a long way to making an impact. Narrowing down your ideal customer by things like age, gender, location, income, ethnicity, life stage, pain points and awareness can help you narrow down your advertising and marketing efforts.
4. Look after your customers
Taking care of your current customers is one of the least expensive ways to increase your sales. When a customer feels like they’ve been taken care of, they tell others about your company. A referral from a friend has more weight than being advertised to, and it’s free. But it also works in reverse too. If they have a negative experience, they are sure to tell their friends and family.
5. Offer value
Just like making a good impression and looking after your customers, you want to offer your customers value. Your customers remember how you made them feel. Whether they feel trust, cared for or even heard, it all aids in building the character of your brand.
6. Be consistent
Be consistent in your branding and advertising efforts. Using a style guide will help mitigate any issues when it comes to consistent branding. Consistency and honesty spark trust, loyalty and the need to share, just like taking care of your customers does.
Your signage is one of the easiest ways your existing customers, as well as potential new customers, identify your business. So it makes sense to use effective branding techniques like business cards, custom created 3D signage and professionally branded uniforms.